Cookie Policy
Cookie Policy
Last updated: 1 July 2026
This Cookie Policy explains how Portable Toilet Rentals ("we", "us", "our") uses cookies and similar technologies on portabletoiletrentals.co.uk (the "Website"), in line with the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow a site to recognise your device and store certain information about your preferences or past actions, or to collect anonymised analytics data about how the site is used.
2. How We Use Cookies
We use a small number of cookies, split into two categories:
Strictly necessary / functional cookies
These cookies are essential for the Website to work properly, or support core functionality you have requested, such as:
- Remembering your cookie consent preferences, so we don't ask you again on every page
- Enabling the quote form to function correctly (e.g. session handling, basic security/anti-spam checks)
- Maintaining the security and stability of the Website
These cookies do not require your consent under PECR because they are necessary for the service you have requested, but we tell you about them here for transparency. You cannot opt out of strictly necessary cookies without affecting the Website's core functionality.
Analytics cookies (Google Analytics 4)
We use Google Analytics 4 (GA4), provided by Google Ireland Limited, to understand how visitors use our Website — which pages are viewed, how long visitors stay, what device/browser they use, and roughly which area of the UK they browse from (derived from IP address). This helps us improve the Website's content, usability and our service.
GA4 cookies/identifiers may include names such as _ga, _ga_* and similar Google Analytics identifiers.
These cookies are not set until you actively consent via our cookie consent banner. We implement Google's Consent Mode, which means:
- If you reject analytics cookies, Google Analytics tags fire in a "consent denied" state — no advertising/analytics cookies are stored on your device, and Google uses only limited, cookieless modelled data (where applicable) rather than tracking you individually.
- If you accept analytics cookies, full GA4 measurement cookies are set and used to generate the analytics described above.
- You can change your choice at any time (see Section 4 below), and your new preference takes effect immediately for future page loads.
We do not use GA4 for advertising, remarketing, or cross-site ad targeting on this Website.
3. Cookie Details
| Cookie / Technology | Purpose | Type | Duration | Requires consent? |
|---|---|---|---|---|
| Consent preference cookie | Remembers your cookie choice | Strictly necessary | Up to 12 months | No |
| Form/session cookie | Supports the quote form and basic site security | Strictly necessary | Session or short-lived | No |
_ga |
Distinguishes unique users for GA4 analytics | Analytics | Up to 2 years | Yes |
_ga_* |
Persists GA4 session state | Analytics | Up to 2 years | Yes |
Exact cookie names and durations may vary slightly as Google updates its Analytics implementation; this table reflects the categories and typical lifespans in use.
4. Managing Your Cookie Preferences
When you first visit the Website, a cookie consent banner allows you to accept or reject non-essential (analytics) cookies. You can change your choice at any time by:
- Using the "Cookie Preferences" or "Manage Cookies" link in the Website footer to reopen the consent banner and update your choice, or
- Clearing cookies for this site in your browser settings, which will cause the consent banner to appear again on your next visit, or
- Adjusting your browser's cookie settings directly — most browsers let you block or delete cookies generally or on a per-site basis. Note that blocking strictly necessary cookies at the browser level may affect the quote form's functionality.
You can also opt out of Google Analytics tracking across all websites using Google's official Google Analytics Opt-out Browser Add-on.
5. Third-Party Cookies
The only third-party cookies used on this Website are those set by Google Analytics 4, as described above, and only once you have consented. We do not use third-party advertising, social media embed, or remarketing cookies on this Website.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use, or for legal or regulatory reasons. The "Last updated" date at the top of this page shows when it was last revised.
7. More Information
For more detail on how we handle personal data collected via cookies and our quote form, please see our full Privacy Policy.
If you have any questions about our use of cookies, contact:
Portable Toilet Rentals Email: leads@portabletoiletrentals.co.uk